34 Viral TikTok Gifts That Are Actually Worth a Look

“I saw it on TikTok.”

You’ve probably heard someone say that over the past few years. Maybe you said it yourself. The popular app started out as a platform for creative dance routines, quick skits, and memes, but it’s quickly turned into a catalog of shopping recommendations. But can you trust a viral TikTok product rave? Or will it turn out to be one of those shoddy products from as-seen-on-TV ads? Don’t worry, the WIRED Gear team has you covered! We found some of the most popular TikTok gadgets and put them to the test, to find out if they’re both viral- and gift-worthy.

Updated November 2023: We’ve added more items, like the Baggu Nylon Medium Shoulder Bag, Owala Free Sip Water Bottle, Miak AirPods Pro 2 Rimowa Case, Birkenstock Boston Clogs, Laneige Lip Sleeping Mask, and more. We also added a slide on products we don’t recommend.

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