London, July 2025: This summer, London’s most mind-bending attraction is turning up the volume. Twist Museum, the Oxford Street sensation where art, science and illusion collide, is inviting curious Londoners and adventurous tourists to lose themselves in a season of immersive fun.
Running from 19 July–31 August, Curious Minds Festival is a brand-new cultural programme that flips the script on the traditional museum experience. Think interactive workshops, thought-provoking installations, and adults-only evening takeovers that blend education with pure entertainment. Expect a TikTok content goldmine and a world of wonder that’s perfect for families, creators, and culture-hungry Londoners.
A programme designed to spark curiosity…
Curious Minds Festival explores a different theme each week, from art and science to music, magic and mindfulness, with family-friendly daytime sessions to twilight moments built for grown-ups who want to explore after hours.
Magic Week (19–27 July)
Prepare to be spellbound! Dive into a world of illusion, mystery, and mesmerising performances featuring the legendary Marvin’s Magic and mind-bending feats from The Mentalist.
Daytime: Dazzling daytime magic and interactive trickery for all ages.
Twilight Thursday: An enchanting evening of stagecraft and sleight of hand on Oxford Street.
Science Week (28 July – 3 August)
Boom! Bang! Brilliant! Discover the explosive side of science with thrilling experiments and “Einstein-approved” shows that spark curiosity and wow the senses.
Daytime: Mind-blowing science shows and hands-on fun with Einstein Entertainers.
Twilight Thursday: Adult-only science with a playful twist—experiments, laughs, and learning after hours.
Art Week (4–10 August)
Get ready to colour outside the lines! Create art that will make you question your reality.
Daytime: Create art that will make you question your reality. Step into optical illusions and hands-on fun with Art Enthusiasts.
Twilight Thursday: Let the illusions spark your imagination as you sketch, smudge, and create with charcoal & bread — yes, really! Perfect for curious beginners or confident creatives.
Mindfulness Week (11–17 August)
Find your calm and centre your soul. A week of peaceful play and soothing soundscapes
designed to relax curious minds.
Daytime: Mindful movement sessions for kids with the serene Bloom Child.
Twilight Thursday: Tune into tranquillity with Natural Symphony—an award-winning sound and light artist who uses the natural bio-rhythms of plants and trees to create live electronic music
and immersive and interactive art.
Music Week (18–24 August)
Feel the rhythm, find the beat! From toe-tapping tunes to joyful jams, this week is all about sound, movement, and melody.
Daytime: Get ready to turn up the volume with high-energy Musical Glow Parties. Expect dancing, musical games, and glowing fun that sparks creativity and joy.
Twilight Thursday: Come join us at Twist Museum for a unique interactive music journey around the capital as London music festival SHAKE THE HIGH ROAD guides you through the music moments that shaped the city, all while experiencing a tasting menu of wonderful handpicked local beers.
Creativity Week (25–31 August)
Lights, camera, imagination! Unlock your inner filmmaker with hands-on stop-motion animation classes for budding artists of all ages, hosted by Art Play.
Daytime: Kid-friendly stop-motion animation workshops.
Twilight Thursday: Adults get creative after work with cinematic stop-motion sessions.
Daytime: Interactive kids’ workshops
- Daily at 10.30 am, 12.00 pm, 1.30 pm and 3.00 pm shows, check the schedule here.
- From £9pp as an add-on to general museum entry. Each session is limited in capacity, making for an up-close, interactive experience. Kids will get hands-on with everything from art classes and slow-mo animation to mindful movement and
music.
Twilight Thursdays @ Twist: adults-only after hours
- Every Thursday, 7.00 pm – 10 pm
- From £12.50 in addition to general museum entry. For the first time ever, Twist opens its doors after dark, transforming into an after-hours playground for grown-ups. Each week brings a new immersive theme—from live art workshops and mind-blowing science shows to magical masterclasses and unforgettable musical moments.To elevate the experience, a curated selection of alcoholic and soft drinks will be available to purchase, letting you sip while you soak up the fun.
248 Oxford St, Oxford Circus W1C 1DH
Stay up to date with Twist Museum at twistmuseum.com.
