Apple has named Temu, the direct-from-factory online marketplace, as one of its top apps for 2024.
In a news release, Apple described the App Store as “the safest and best place for users to discover and download apps and games,” thanks to a robust framework of tools, technologies, and expert curation.
Temu ranks as the most popular iPhone app in 24 out of some 30 markets where Apple publishes localised rankings, including the US, Canada, UK, Germany, Switzerland, Austria, Spain, Ireland, Netherlands, Sweden, Denmark, Norway, Finland, Poland, Australia, New Zealand, South Korea, UAE and South Africa. Temu is the second-most downloaded app in Japan, Italy, and France, according to Apple App Store data.
Worldwide Consumers’ choice
Temu received notable recognition worldwide for its consumer appeal and growing trust. In September, Temu won Poland’s Blix 2024 Best Promotion Award, an award picked by consumer voting, three months after Temu was honoured with the Market Success Award at the Retail Awards in the country.
Temu was ranked as one of the ”Top 30 Hit Products of 2024” by ”Nikkei Trendy” in November, making it the only online marketplace on the list. In December, Temu won the “Excellence Award” in the shopping category of the “Best App Award 2024,” in Japan for its positive impact on users in the given year.
Independent Safety Validation
A December analysis by Switzerland’s National Test Institute for Cybersecurity (NTC) acknowledged Temu’s strong performance in managing app permissions, compared to its e-commerce peers. The study was carried out by three experts from the NTC who spent 60 man-days analysing the Temu app, with no potential security vulnerabilities found.
Commitment to Security
Temu’s approach to safety includes multiple layers of security protocols:
- Cybersecurity Certification: DEKRA, a German testing institute, has validated Temu’s compliance with the Mobile Application Security Assessment (MASA) standard.
- Bug Bounty Program: A collaboration with cybersecurity platform HackerOne invites researchers to identify and address vulnerabilities in the app.
- Payment Security: Partnerships with major credit card providers ensure adherence to the Payment Card Industry Data Security Standard (PCI DSS) and incorporate advanced protections like Visa 3D Secure and MasterCard ID Check.
- Anti-Phishing Measures: As a member of the Anti-Phishing Working Group, Temu actively participates in efforts to combat online fraud and cybercrime.
About Temu
Temu is an e-commerce company that connects consumers with millions of merchandise partners, manufacturers and brands with the mission to empower them to live a better life. Temu is committed to bringing affordable products onto its platform to enable consumers and merchandise partners to fulfill their dreams in an inclusive environment. Temu was founded in Boston, Massachusetts in 2022.
What does Temu mean?
Temu – Shop Like a BillionaireWe hope that you will enjoy the affordable great products offered on our app from millions of merchandise partners, manufacturers and brands.
Where are the products sold on Temu shipped from?
The products from sellers on Temu are shipped using experienced and reliable logistics partners. The shipping origins vary depending on the product purchased.
Temu’s strength
Temu is bringing a sophisticated network of merchandise partners, manufacturers and brands of all sizes to your doorstops because of our:
- Ability to offer a wide selection of products
- Experience in collaborating with logistical supply chains
- Consumer-to-Manufacturer (“C2M”)
