“It’s not just that the water goes out, it’s that when the sole wastewater facility in your community is down really bad things start to happen. For example, no water means no hospital,” he says. “I really encountered a lot of this during my leadership of the Covid Task Force. There is such interdependence across the basic functions of society.”

UnDisruptable27 will focus on interacting with communities who aren’t reached by Washington, DC-based policy discussions or Information Sharing and Analysis Centers (ISACs), which are meant to represent each infrastructure sector of the US. The project aims to communicate directly with people who actually work on the ground in US critical infrastructure, and grapple together with the reality that cybersecurity-related disasters could impact their daily work.

“There’s a data breach, you get whatever services like identity protection for some period of time, and life carries on, and people think that there’s no long-term impact,” says Megan Stifel, IST’s chief strategy officer. “There’s this expectation that it’s fine, things will just continue. So we’re very interested in getting after this issue and thinking about how do we tackle critical infrastructure security with perhaps a new approach.”

Corman notes that even though cybersecurity incidents have become a well-known fact of life, business owners and infrastructure operators are often shaken and caught off guard when a cybersecurity incident actually affects them. Meanwhile, when government entities try to impose cybersecurity standards or become a partner on defense initiatives, communities often balk at the intrusion and perceived overreach. Last year, for example, the US Environmental Protection Agency was forced to rescind new cybersecurity guidelines for water systems after water companies and Republicans in Congress filed a lawsuit over the initiative.

“Time and time again, trade associations or lobbyists or owners and operators have an allergic reaction to oversight and say, ‘We prefer voluntary, we’re doing fine on our own,’” Corman says. “And they really are trying to do the right thing. But then also time and time again, people are just shocked that disruption could happen and feel very blindsided. So you can only conclude that the people who feel the pain of our failures are not included in the conversation. They deserve to understand the risks inherent in this level of connectivity. We’ve tried a lot of things, but we have not tried just leveling with people.”

UnDisruptable27 is launching this week for visibility among attendees at BSides as well as the other conferences, Black Hat and Defcon, that will run through Sunday in Las Vegas. Corman says that the goal is to combine the hacker mentality and, essentially, a call for volunteers with plans to work with creative collaborators on producing engaging content to fuel discourse and understanding. Information campaigns using memes and social media posts or moonshots like narrative podcasts and even reality TV are all on the table.

“We must prioritize the security, safety, and resilience of critical infrastructure—including water, health care facilities, and utilities,” Craig Newmark, the Craigslist founder whose philanthropy is funding UnDisruptable27, told WIRED. “The urgency of this issue requires affecting human behavior through storytelling.”

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