Anthropic launches a $200 per month tier for “power users”

Anthropic just announced a new premium tier called the “Max Plan” that significantly increases usage limits for “power users” who’ve been maxing out their existing plans. The new offering comes with two options: a $100 per month tier with 5x more usage than the Pro plan, and a $200 per month tier with 20x more usage.

According to Anthropic product exec Scott White, the Max plan was created in direct response to customers who’ve deeply integrated Claude into their professional workflows and keep hitting rate limits. “We want to give people choice on the type of plan that they can use to get the scale of usage that they want,” White told The Verge.

The company is positioning Max between its individual plans (Free and $20 / month for Pro) and its enterprise offerings. It’s specifically targeting professionals who expense Claude rather than accessing it through company-wide deployments.

“This is a new way that power users can get access, often for professional use cases, without needing the entire business to have an enterprise plan already,” White explained.

While White wouldn’t provide concrete numbers for what these increased limits actually mean in terms of messages per day or tokens per month, he framed it as “units of consumption” that scale with the Pro plan. When asked what Max users could accomplish that Pro users can’t, he painted a picture of all-day usage: “Imagine you’re basically doing your entire role by generating outputs on Claude — we wanted people to do that.”

The launch follows Anthropic’s recent release of Claude 3.7 Sonnet, which the company describes as its “most intelligent model to date.” The timing isn’t coincidental — more powerful models combined with new features like web search and agentic coding likely drive deeper adoption and higher usage demands. It’s also a direct competitor to the $200 a month tier OpenAI launched back in December.

Max subscribers will also get priority access to new features before they roll out to other users, though White was tight-lipped about what those might be. “You’ll see soon,” he said when pressed for details, adding that he’s “excited for all the new capabilities that we’re launching soon to get Claude the ability to solve bigger, more ambitious problems for users.” (Sounds a lot like Deep Research to me).

The move represents Anthropic’s continued push deeper into the professional market, with White describing Claude as “an indispensable virtual collaborator” that can “change how people perceive their limits professionally.” He highlighted three key use cases driving high usage: automating tedious work, providing professional “superpowers” for existing roles, and helping users expand into new professional areas.

For power users constantly frustrated by hitting Claude’s limits mid-workflow, the new plans could be worth the premium — especially for those who’ve made AI assistance central to their daily work.