Barron Trump Is Finally Taking the Stage

Donald Trump’s youngest son, and his only child shared with Melania Trump, has largely remained out of the public eye to the degree any former president’s child could. Well, until recently. Newly 18, Barron Trump is now a freshman at NYU and a burgeoning political adviser to his father.

For the past two weeks, my TikTok For You page has been filled with posts from New York University students posting clips of Barron Trump attending classes as if he were Sasquatch: the videos are all blurry and taken hurriedly, and mostly feature fellow students trying to track down the once-elusive Trump. These cryptic videos, complete with shaky camera angles set to songs like Chamillionaire’s “Ridin,’” are all over, taken from “day in my life”-style student videos and reposted to the dozens of Barron stan accounts across TikTok and Instagram.

These posts have garnered millions of views and look like paparazzi shots. You can tell from the camera angle that the people filming are trying to hide their cameras under backpacks or sweaters. New genres of Barron memes have flourished.

It’s not your average politics newsletter. Makena Kelly and the WIRED Politics team help you make sense of how the internet is shaping our political reality.

“I feel like Barron could’ve gone to any school, but the fact that he chose one of the most liberal schools in the country speaks volumes,” Grace Rowley, an NYU student who posted about Barron on TikTok, told me. “I was shocked and super intrigued that he would choose NYU. Would love to speak with him and would love to read his ‘why NYU’ essay.”

This kind of projection has been part of Barron’s story for years.

Before September, Barron was an enigma. He had no social media accounts and rarely made public appearances. For eight years, his personal life and interests were left to the public’s imagination. In 2020, rumors spread on TikTok that his then classmates had identified his Roblox username, “JumpyTurtlee.” The account’s bio said that the user was a fan of anime and K-pop and supported LGBTQ+ rights. While the rumor was never confirmed, it became part of Barron’s online mythos. Users would grab clips of him looking glum and make it sound as if he were miserable and despised his father, and then post them under the hashtag #savebarron2020.

Barron was the subject of dozens of pieces of fan fiction on sites like Archive of Our Own and Wattpad, and on fan accounts that recycle the same few clips and images over and over again. As Slate writer Luke Winkie noted earlier this year, Barron became a blank canvas for anyone even somewhat interested in the Trump family to project their own “fantasies” on to.