Check Out WIRED’s Merch Store Refresh

We launched our branded merch store in September 2023 to mark WIRED’s 30th birthday. The response has been amazing—which we fully expected, since our readers have been asking us to sell WIRED shirts, tote bags, and the like for almost as long as we’ve been around.

Now, we’ve given SHOP.WIRED a midsummer glow-up and added a few new items. There’s an 11-ounce WIRED/TIRED mug, with “WIRED” on one side and “TIRED” on the other so you can communicate exactly how caffeinated (or uncaffeinated) you are whenever you lift the vessel to your lips. There’s also an adjustable hat with “Angry Nerd” on the front, a throwback to one of WIRED’s most popular columns and a way to announce to the world that you’re mad about something. (If you have thoughts about Star Wars, Elon Musk, or generative AI, then congratulations, you’re an Angry Nerd.) We also have a new shirt: a long-sleeve black T with a sweet drawing of a cute little robot friend on it.

Some of the things you’ll find at SHOP.WIRED:

It’s a solid lineup now, and there’s still more to come. We know you love merch almost as much as we love spinning up creative designs for things you can carry around. So let’s show each other the love we deserve, shall we?