Are you looking to invest in the exciting online gaming industry? Or, are you a marketer in the online gaming industry? Chances are high that you’re grappling to decide which between White label solution and a custom online casino to choose.
For the uninitiated worry not! We will plainly explain the two concepts. Well, in online casino development, you can choose either. It depends on your preferences and goals.
What is white label solution in online gaming development?
White label solution refers to a pre-created or pre-built online casino project that is ready for launch by experienced developers. Typically, white label solution projects come as a package. It is fully developed with a reputable license allowing the new owner to hit the ground running with a ready-made platform.
Mainly they have the basic infrastructure that would support an online casino engine. These include:
- a gaming platform with a variety of gaming software. This section features slots, table games and live lobbies,
- a hosted website is also part of the package. The new operator can however customise the logo and colours to their liking,
- payment system integration. The platform is integrated with various payment methods to allow timeless and convenient deposits and withdrawals,
- security features. This includes an SSL certificate that guarantees privacy because unwanted third parties cannot intercept data processed on the website,
- license and customer support. A white label gaming website comes with the applicable licenses and various methods for customer support,
- necessary back-end tools. Includes access to transactions management, player management and report generation.
White label vs custom online gaming development
Basically, the goal is similar. To have a functional online casino. Nevertheless, paths to the project actualisation differ. The key factors in this dichotomy thus, are time taken, overall cost, customisation and the eventual control.
In custom casino development, for instance, developers create the project from embryonic stages and continue customising it with specific features along the path. As you would imagine the custom path takes relatively longer time, up to 6 months.
The budget for custom development is of course higher. Remember you have to factor in brainstorming on the preferred designs, developing the right code, testing and compliance with verification standards before launching.
Unlike in the white label solutions, custom development gives the operator full control over all the aspects of the platform. The operator completely owns and has right over the project code bases. This means they can add extra features, adapt the website to emerging market needs and modify it to reflect the changing dynamics in the industry. Besides, the full control of users’ private data is a big plus.
White label vs custom gaming
development in a nutshell
The decision on which path to take is hinged on various factors as we have captured in this article. Nevertheless, we recommend white label solutions to relatively new entrants into the industry. With limited budgets, it is advisable to test waters with pre-developed projects. You can focus on marketing and visibility before committing significant resources for future project developments.
