Influencers Get Their Final Marching Orders for the Election

Guerrero said that possible opportunities would be jumping on a campaign bus touring Las Vegas and speaking to voters about reproductive rights or to go door-knocking in battleground states. It sounds like the details are still shaking out, but I reached out to the Harris campaign for more information.

“At the very least, creators should at least be telling our audiences and asking our audiences to vote. I know we feel overwhelmed with the presidential election, but there’s so much more on the ballot in every state and every city too,” says Jeremy Jacobowitz, a NYC food influencer who has worked with the Harris campaign in the past. “I’m still planning a few posts coming up explaining why I’m making the decision that I am for Kamala.”

On Wednesday and Thursday this week, the Harris campaign set up action hubs in New York City and Los Angeles to create a space for influencers to make get-out-the-vote content and phone-bank from the studios. The creators are supposed to sign up for specific shifts, and they will be given interview spaces outfitted with mics, backgrounds, and on-site production teams to turn around content quickly.

In an email to those who signed up, the campaign outlined some of its top-performing GOTV content to provide examples for the creators, like voting day reminders, making plans to vote, specific battleground callouts, and videos explaining “what voting means” to the creators.

Meanwhile, the Heritage Foundation met with a group of conservative influencers last week at the Influence America event, including Emily Wilson from Emily Save America, Savannah Chrisley, Sean Mike Kelly, and John McEntee, the founder of the Peter Thiel–backed Right Stuff dating app. CJ Pearson, a 22-year-old conservative creator, hosted the event, where creators strategized how to synchronize their content over the next few weeks, focusing on some of the Republican Party’s favorite policy issues like immigration and the economy.

“We convened 30 of the most impactful emerging young conservative voices in our movement, with a combined audience of nearly 50 million people, to strategize about how we can actually reach America’s young people where they are,” Pearson told the Daily Mail last week.

In Instagram stories, the Influence America creators toured the Fox News studios and attended panels led by some of the most popular conservative creators on the internet, including Isabel Brown and Xaviaer DuRousseau. Pearson told me he was developing the event as a “Ycombinator” of conservative creators that was bringing in a variety of speakers to educate the group of around 30 influencers, like a former DHS worker who will talk about how to speak effectively on issues like immigration to their combined 50 million followers up until Election Day.