Max raises prices across its ad-free plans

Max has announced a price increase on the streaming service’s ad-free plans. The standard ad-free plan will cost $16.99 / month instead of $15.99, while the 4K ad-free plan will cost $20.99 / month instead of $19.99.

The price increase will go into effect today for new subscribers. Existing subscribers can expect to see the increase from their next billing cycle on or after Thursday, July 4th. Max’s price hike also affects the service’s ad-free yearly plans, with the standard ad-free plan going up to $169.99 / year from $149.99 and the 4K ad-free plan going up to $209.99 / year from $199.99.

The service’s $9.99 / month (or $99.99 / year) ad-supported subscription will stay the same price. Warner Bros. Discovery raised the price of Max (then HBO Max) by $1 for the first time last year.