Samsung announces pricing and details for new Frame and OLED TVs

Samsung has announced some more details about The Frame and Frame Pro, and the most interesting news is that this year’s Frame Pro will be a little less expensive across sizes. While last year’s Frame Pro at release was $2,199 for the 65-inch model, $3,199 for the 75-inch, and $4,299 for the 85-inch, the 2026 series is $1,999.99, $2,799.99, and $3,999.99 for the same sizes, respectively. Samsung is adding a 55-inch size as well, although pricing is not yet available. The regular Frame (and its pricing) will be coming later this year with two new, larger sizes of 75 and 85 inches. There’s no mention so far of the 98-inch model Samsung showed in its booth during CES.

This year, the cable connections on the Frame will be built into the TV itself, instead of putting them in the wired One Connect Box it used in the past. To help whenever owners need to change cables, the Frame will include built-in legs — Samsung calls them back stoppers — to prop the TV a few inches away from the wall while it’s still mounted for access to the connections panel. The 2026 Frame Pro still uses the wireless One Connect Box for its inputs.

Both TVs will have the newest version of Samsung’s glare-free screen technology to minimize reflections and some AI additions, like AI Soccer Mode. Overall, I expect performance to be similar to last year’s models.

The S95H flagship QD-OLED TV is getting an art frame-inspired look for the first time. Samsung has added a metal bezel, which creates a floating effect when the TV is mounted on the wall. This S95H is the first Samsung OLED TV that can display art from Samsung’s Art Store, like The Frame TVs. It’s also wireless One Connect Box-ready and includes a glare-free panel. The S95H is expected to be brighter than last year’s S95F thanks to Samsung’s OLED HDR Pro technology. Sizes available are 55 inches ($2,499.99), 65 inches ($3,399.99), 77 inches ($4,499.99), and 83 inches ($6,499.99).

Along with the flagship S95H, there are the S90H and S85H OLED TV series, which are more affordable — and less bright. The S90H’s prices range from $1,399.99 for the 42-inch model up to $5,299.99 for the 83-inch, and the S85H from $1,199.99 for the 48-inch to $4,499.99 for the 83-inch model.