Prime Video is also included with your membership. There are some killer originals, like Fallout and The Boys in addition to other movies and shows. Purchased separately, Prime Video costs $9 per month. Note that these plans are with commercials. If you’re a Prime member and you want to go ad-free, it’ll cost another $3 per month.

Finally, we’d be remiss if we didn’t talk about Amazon’s members-only event, Prime Day. The annual “holiday” has outperformed both Black Friday and Cyber Monday in years past, but not every Prime Day deal is actually a bargain. The WIRED Gear team always covers the event to make good deals easier to find—our coverage is unique in that we only write about deals on products we have personally tested and can verify are great buys rather than flooding our posts with questionable random brands. This year, Prime Day is in July. Official dates have not yet been announced, though we anticipate the sale will fall on a Tuesday and Wednesday in the middle of the month. Early Prime Day deals are usually available in the days leading up to the sale, and we’ll have the best for you here.

Amazon Day

Overwhelmed by the sheer number of boxes at your door? (Honestly, as a product reviewer, same.) Amazon Day lets you schedule all of your deliveries to arrive on a certain day of the week. Rather than dealing with a box or two at a time on multiple days, you can get one package with all of your orders on whichever day you prefer. If you use Amazon Day, you aren’t locked in. That means if you’re ordering something you need quickly, you can still opt for the fastest shipping method. Amazon Day is a good way to cut back on cardboard (and your carbon footprint).

Exclusive Deals

Even outside of Prime Day, Amazon Prime members are eligible for special members-only discounts. That might mean a few bucks off your portable charger purchase, a 20 percent off coupon to use on dog food, or better prices on new Amazon devices. Individual discounts vary, but we see these sorts of promotions pretty frequently—and, as with Prime Day, not all of them are good.

Early-Access Lightning Deals

Both during and outside of special events like Prime Day and Black Friday, Prime members get early access to select Lightning Deals. You will be able to shop 30 minutes before other customers. Whether Lightning Deals are worth your money is another discussion entirely, but it’s a perk worth checking out.

No-Rush Rewards

If you don’t need your order to arrive right away, sometimes at checkout you’ll see the option for free No-Rush Shipping. Usually, choosing No-Rush Shipping gets you a free $1 digital credit to use on things like ebooks, digital games, movies, and the like. The rewards sometimes expire after a certain duration. I’ve used No-Rush credits to get as much as $10 off digital games on release day. Since video game discounts are rare, especially right after release, this can be lucrative if you time it correctly (and don’t mind waiting for your purchases to arrive).


Amazon Prime members get free access to Grubhub+, which includes free delivery on orders over $12, plus an assortment of Prime-exclusive discounts at various restaurants throughout the year.

Amazon Fresh

Amazon Fresh lets you order groceries via Amazon and get them delivered to your door. It’s not available in all areas, but it is a different way to shop if you’re trying to avoid in-person trips. You also get a selection of products from Whole Foods available through Amazon Fresh. Somewhat confusingly, there are similarly named physical Amazon Fresh grocery stores in some cities.

Since Amazon bought Whole Foods several years back, you can usually find picks from Whole Foods store brands within Amazon’s grocery services. It might make a good way to try something new or stock up on items you already like.

Amazon Household

For families, Amazon Household is a good way to share benefits between multiple people. You can share membership perks with two adults, four teens, and four adults. Parents can use Amazon Household to approve teens’ orders or set up parental controls on kids’ content.

Amazon First Reads

Each month, Prime members can check out Amazon First Reads. That’s two Kindle books from the selection for free. Non-Prime members can get their two books for $2 apiece. As a reminder, you can read Kindle books even if you don’t have a Kindle device, thanks to the free app available for phones and computers. We also have a buying guide to help you pick the right Kindle.

Prime Reading

In addition to First Reads, Prime members get access to tons of Kindle books via Prime Reading. There are more than a thousand items to choose from. Aside from books, you can access audiobooks and magazines, plus comics via Comixology. WIRED senior editor Michael Calore mentioned Prime Reading as one of his quarantine lifesavers in this Gadget Lab podcast episode.

Prime Gaming

Every month, Prime members are eligible for various rewards via Prime Gaming (formerly known as Twitch Prime). This includes in-game loot in a variety of popular games, free game downloads, free downloadable content (DLC) and expansions, and more. You also get a free Twitch subscription—which sounds like you can watch Twitch for free, but “Twitch subs” are actually subscriptions to individual Twitch streamers, and they normally cost money. With the free subscription you get from Amazon Prime, you can support channels you enjoy—creators make some money off the subscription, but it won’t cost you anything extra.

$10 off Game Preorders

This discount used to be much better, but it’s still worth looking into if you are in the market for a new video game. Occasionally, Prime members can receive $10 off when they preorder a game. Eligible titles show up here when they’re available. Some video games also have free Release Date Delivery—just look for that shipping option when preordering a game.

Prime Try Before You Buy

Buying clothes online can be an arduous process. Prime Try Before You Buy (formerly Prime Wardrobe) offers a selection of items you can try on at home before committing. Pick out what you want and you’ll get it for a week. If it’s a winner, you can keep it. If it’s not a perfect fit, you can return the items for free. I prefer to use this method when pieces are already discounted, since the price you’ll pay if you decide to keep something is whatever the price was at checkout.

Unlimited Online Photo Storage

Prime members get access to unlimited full-resolution photo storage, and 5 gigabytes of video storage as well. You can store, print, and share photos using the Amazon Photos app and back everything up to the cloud. If your account ever loses Prime status, you’ll need to pay at least $2 per month to keep storing your photos and videos, so this shouldn’t be your primary backup method. You might want to consider using one of these options as well.

Discounted Amazon Kids+

Amazon Kids+ (formerly FreeTime Unlimited) is Amazon’s content service for kids. The service is compatible with several iOS, Android, and Amazon devices, like Fire Tablets. It essentially provides a bevy of parental controls whilst giving kiddos access to age-appropriate shows, books, games, and the like. Kids+ costs $8 per month, but Prime members can snag the subscription for $6 per month (or $79 and $48 per year, respectively).

Additional Perks for Specific Customers

Expecting a new addition to your family? Select Prime members can claim a free Baby Registry Welcome Box by creating a registry that has at least $10 worth of purchases (by themselves or others). Learn more here.

Select wireless carriers have special cell phone plans for Prime members. Members also get 10 percent back as a credit each month. These plans aren’t for everyone—and your current provider may be cheaper—but they could be a good option for those seeking prepaid, inexpensive phone service.


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