Ditch the socks and treat Dad to an adrenaline-pumping experience this Father’s Day with Activate – the UK’s most exciting new immersive gaming adventure.
Activate at the O2 in London is the ultimate Father’s Day destination for dads who love a challenge, a laugh, and a little friendly competition.
After its blockbuster debut at The O2 at the end of 2024 – where it quickly became one of the top 5 London “Fun Activities and Games” on TripAdvisor – Activate is redefining family bonding time. This isn’t just another day out; it’s a high-octane adventure where dads and their loved ones jump, run, and solve their way through high-tech game rooms that feel like stepping into a real-life video game.
And now, with sites in Newcastle, Birmingham and Oxford St set to open later this year, there’s never been a better time to give your dad the gift of play, on any day of the year.
From laser mazes and memory tests to reaction games and skill-based puzzles, each arena at Activate is packed with pulse-raising challenges designed to test speed, smarts, and teamwork—all while making lasting memories. You can expect 12 futuristic game rooms, tech-led fast-paced physical and mental challenges, and difficulty levels from 1 – 10: you just unlock new levels as you beat them.
Perfect for teams of 2-5 players, Activate is ideal for families. Groups of between two and five active gamers can take on nine games. These include Strike, Portals, Control, Press, Hide, Laser, Grid, Mega Grid and Hoops. Each group selects the room they want to start in, chooses from the variety of high-tech games, picks their difficulty.
Rich Beese, Co-Founder of Activate operator which specialises in creating unforgettable immersive leisure and hospitality concepts. We Do Play incorporates the Flip Out and Putt Putt Social brands. Flip Out is a global indoor adventure park business and is currently the largest in the UK and Putt Putt Social is the UK’s leading Asian-inspired adventure golf, drink and dining experience. We Do Play is continuing to expand its footprint in the leisure and entertainment space, with its partnership with Activate being the latest addition to its portfolio.
Rich said:
“Father’s Day is about connection and fun—and that’s what Activate is all about. Whether it’s dads and kids teaming up or going head-to-head, it’s the kind of experience people talk about long after the game’s over. Activate is perfect for dads with a competitive streak (isn’t that all dads?!), and families tired of the usual pub lunch.”
So, this Father’s Day (Sunday 15 June), skip the usual gifts and step into the game with Activate – where dads don’t just relax, they win.
