How Teen ‘After-Prom’ Kings in LA Monetized the High School Rager

On MyPlots, a host will sign up, create an event, and invite people. The app allows promoters to target people who have attended their parties in the past and text guests updates, but it does not share phone numbers with promoters or third parties for off-platform use. Guests RSVP and purchase their tickets through the app, and the company takes a 20 percent cut of all sales. (When it launched last year, the ticketing feature distinguished MyPlots from competitors, but they’re catching up. In June, Partiful announced it would be offering in-app ticketing.) To use MyPlots, users technically need to be 18, but Schwartz concedes that “people find ways around that.” Stripe, which is integrated into the app, allows users as young as 13 if they have a parent enrolled on the account.

It’s not really the tech that sets MyPlots apart, which feels amateur compared to competitors like Partiful. Rather, it’s the cool young crowd using it for exclusive, luxury parties—and how MyPlots markets to them. Scanning the app in mid July 2026 turned up an all-ages rap show at downtown LA nightclub The Mayan; a mansion party in Encino boasting “CELEBERTIES [sic]”—with a disclaimer that organizers aren’t liable for “anything negative that could happen” before, during, and after the event; and an 18-plus Daybreak Festival at the W Hollywood hotel featuring “VIP cabanas” and Schwartz’s bolded name as a headlining DJ. Ticket pricing is often tiered, sometimes varying based on gender, timing, or VIP access. A “Euphoria Mansion Party” from last spring, which did not specify an age restriction, boasted 500-plus expected guests and offered 30 minutes of “bedroom access” for $75.

No longer just a rite of passage or a chance to score clout at school, teen parties are now full-blown moneymaking enterprises for entrepreneurs savvy enough to take advantage. In addition to MyPlots, there are promoters like 310 Events, Off Campus Events, and LA Social, and ticketing apps like Plots and Turnt, all catering to young crowds.

“If you get real creative, there’s always a way to make money—even without even leaving your house—if you know how to market and you can use the internet,” says Schwartz, whose role model is billionaire Mark Cuban. “So many young people are just on their phones all day.”