Scorsese’s Killers of the Flower Moon (based on the novel by David Grann) is a three-and-a-half-hour epic that follows a series of murders of the Osage people in 1920s Oklahoma after oil was discovered on tribal land. The movie stars Lily Gladstone, Leonardo DiCaprio, Jesse Plemons, Brendan Fraser, and Robert De Niro and has received waves of positive reviews so far from critics and viewers alike.

The theatre-first release timeline for Killers of the Flower Moon comes as part of a growing trend. Other Apple projects are following a similar path, including Napoleon (which premiered in theaters on November 22nd) and the upcoming Argylle, which hits theaters on February 2nd.

Meanwhile, other rival streaming companies are experimenting as well. Disney announced that Turning Red, Soul, and Luca — three movies that premiered on Disney Plus during the covid pandemic — will now screen in theaters in 2024, for example. Netflix similarly shook things up last year when it gave Glass Onion: A Knives Out Mystery a run in theaters before adding it to the Netflix streaming platform.

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