Concord Sales Are Reportedly Abysmal

Key Takeaways

• Concord is estimated to have sold only 25,000 units in its first five days on the market.
• Roughly 15,000 of its sales reportedly came from PS5 users, with their PC-owning peers accounting for the rest.
• Some industry watchers believe that Concord is failing due to its high price point, lack of unique selling points in an oversaturated hero shooter market, and a short marketing cycle that was barely three months long.

Concord has only sold around 25,000 copies during its first five days on the market, an industry analyst said. The figure suggests that Concord is off to an extremely rough start that will be difficult to recover from.

The first-person hero shooter hit the market on August 23 as the debut game from Bellevue, Washington-based Firewalk Studios. Some 16 months ahead of its release, Sony acquired Firewalk Studios for an undisclosed sum, indicating that the gaming giant was bullish on Concord‘s prospects.

Concord Sold Only 25,000 Units in its First 5 Days, Analyst Says

But the company’s bet is far from paying off, as suggested by some recent estimates from industry analyst Simon Carless. Speaking to IGN, Carless said that the hero shooter had only sold around 25,000 units as of August 28, five days following its release. PlayStation users account for the majority of its meager customer base, with the analyst estimating that the PS5 version of Concord sold approximately 15,000 copies during the observed period.

Carless’s report is far from the first indicator that the hero shooter is having an underwhelming launch. According to publicly available data scraped by SteamDB, Concord is also off to a rough start on Steam, with the game’s all-time concurrent player peak sitting at only 697 people as of August 31. Since concurrent player peaks typically account for roughly 20% of global sales on Valve’s Storefront, the 10,000 Concord PC sales cited by Carless may actually be an overestimate. Granted, the hero shooter was also released on the Epic Games Store, though it’s presently unclear how much Steam’s smaller rival contributed to Concord‘s PC sales.

Concord Is Doing Worse Than Some of the Biggest Live-Service Flops in Recent Memory

For reference, the widely panned Suicide Squad: Kill the Justice League peaked at nearly 13,500 players on Steam shortly following its early February 2024 release. Going by this metric, Concord is also doing much worse than one of Xbox’s biggest flops, Redfall, which had over 6,000 concurrent Steam players in mid-2023.

Why Is Concord Failing?

The game’s low launch sales are all the more troublesome relative to the fact that Concord spent around eight years in development, with its pre-production starting even before Firewalk Studios was officially founded in 2018. While its $40 price point didn’t do it any favors in a genre filled with free-to-play alternatives, it is ostensibly not the only reason why the game is failing. According to some industry watchers, Concord‘s lack of commercial momentum also partially stems from its inability to differentiate itself from its many rivals, as well as its minimal marketing cycle that was barely three months long.